When I moved to Boston’s North End seven years ago, the neighborhood was known primarily for its history and Italian heritage. Here, Paul Revere’s House abuts authentic trattorias, the Old North Church lies near Italian social clubs, and the aromas of garlic, tomatoes, and rich espresso drift from both restaurants and residences alike, continuously perfuming the air.
In recent years, however, visitors to the North End come not just for the food. Boutiques—from antiques to designer jeans—have been cropping up across the neighborhood, sharing space with the mouth-watering restaurants, historic churches, and specialty food stores.
Thanks to the North End, trendsetters don’t have to be jetsetters too. I’ll snub Rome or Milan anyday (okay, most days!) for a quick trip to the North End (or “Little Italy” to out-of-towners) where I can find the best clothing from Italy and the States within a few historic blocks. Here are a few of the stores you’ll find me rooting around in:
in-jean-ius.
If you’re like me, shopping for jeans can inspire nightmares—either the cut, fit, or color never seems to work with any given pair. But a visit to in-jean-ius, the brainchild of owner Alison Barnard, takes the mystery out of this wardrobe staple. In business since July 2005, Barnard and her friendly, approachable staff excel at helping each woman find the perfect fitting pair of jeans. The prices are a bit more expensive than a standard department store, but Barnard provides personalized service and a thorough knowledge of body types (and corresponding brands) so anyone can feel confident with a purchase. Available designers include Citizens of Humanity, Chip & Pepper, and Kasil, among many others. The store also stocks t-shirts, shoes, sweaters, and accessories.
On a recent visit, the sales clerks carefully listened to what I was looking for, helped me find a few jeans to try, then continually brought new options to my dressing room until I found the ideal pair. It was like shopping with a bunch of girlfriends—who just happened to be jeans experts.
Start shopping: 441 Hanover St., Boston MA 02113; 617-523-JEAN
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