What really works when it comes to marketing?
Many business owners don’t have a good enough answer to this important question. I learned by a combination of study and trial and error.
From my own hard-won experience I have discovered that a real marketing campaign will take into consideration at least the seven points which are outlined below:
1. Target Your Market
Your marketing will produce the best results for the lowest cost when you target prospects with the greatest need for what you offer.
Identify the best people to send your postcards to. Design your postcards to appeal to their greatest need.
If you are able to break down your target market into sub markets you can then write postcards that specifically speak to the needs of those people (an example is breaking down your own customer list into customers who buy most often, customers who spend the most money with you, customers who have been your customers the longest and then making them special offers based on the category they fit into).
2. Create a USP for Your Business
USP stands for “Unique Selling Proposition.” It is a statement of what is different about your company and its products. Your USP gives the reason people should do business with you. It amplifies the benefit of doing business with you and your company. My USP is postcard marketing experts.
Create your own USP and put it on all your promotional materials, invoices, shipping labels etc.
Use your USP to communicate the benefit of doing business with you and why you are better than any of your competitors.
3. Always Make an Offer
Make sure you ask your prospects and customers to do something when they receive your postcard. By offering them something you know they are likely to want and giving them a smooth path to respond on, you are making it easy and desirable for them to respond.
