To get your existing customers to come back for more all you need to do is:
- Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current.
- Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond.
- Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it.
Remember, the more you contact someone—a good prospect, someone that has already reached for your product once—the more they’ll think of you when the need or desire becomes undeniable again.
So, do it correctly and you cannot fail.
