SEO and Branding Your Website

Everyday I learn more and more about Search Engine Optimization. It’s funny, but I think I’m starting to enjoy it, it’s like a virtual Rubik’s Cube game; you’re always seeing what things you can twist and tweak today that will get you the right outcome or the best page ranking, or the highest profits tomorrow. I’m certainly no expert yet with my background, I’m actually more comfortable with the marketing side of things, like building brand awareness, advertising, and various forms of media.

But now I’m hooked into building websites profitability and exploring all aspects of SEO and doing so at a fairly frantic pace. Why are so many of us the rushing to do this? Perhaps its because we realize that this is an unprecedented, entirely unique time for business, and if we blink, or even hesitate too long, it will pass us by like this morning’s paperboy. It’s funny, before I knew it, I had five or six active websites going—and have plans to double that amount in the next few months. I started with one site and then for any number of reasons, needed to grow and expand into two sites, and then three, and so on and so on. After taking an informal poll of a few of my friends and colleagues, I found that this is pretty much standard procedure. The trend is to have multiple sites going with multiple revenue steams.

All the talk of SEO and carving out your own web success can be daunting. Feeling a bit overwhelmed? Don’t be, there are all kinds of terrific new as well as older methods to help increase the awareness of your website(s).

Here are three fairly quick and easy things you too can do over the next few days—that can have a significant impact on the popularity of your website:

1) Cross Promote

Getting back to the point made previously, if you have multiple websites, you can cross promote them off each other. Why not post your own enticing banner ad for one site right on another site that you have? Or even better, why not provide riveting text reviews and example content with cross links? You can even provide compelling testimonials on one site to another.


2) Website Video

If your not utilizing video yet on your site, you’ll want to get on the bandwagon. Video content on the web is still in its infancy, but will grow exponentially over the next few years.