Bono Says Shop (Red) for AIDS Relief in Africa!

By: Tango Diva (View Profile)

And for those still living without the miracle that is the iPod, or perhaps just tired of the one you bought three months ago (they just keep getting smaller!), Apple has teamed with (Red) to create—you guessed it—a (Red) iPod nano ($10 of each nano sold will go to support the cause).

(Red) has also teamed with clothing giant Gap to create a line of clothing emblazoned with slogans such as “Inspi(Red)” and “Desi(Red).” With 50% of all proceeds going toward the Global Fund, your purchase of a $25 t-shirt will feel like a truly inspired buy.

And for those Divas living in Britain, feel free to use that (Red) AmEx to buy your (Red) tee. More inclusive (and far less elusive) than the coveted Black Card, the AmEx Red is, in this writer’s opinion, far more intriguing and cool than it’s darker and snootier cousin. And with any luck, the (Red) card will be headed to our shores in the near future ...

Undoubtedly the (Red) will spread, and as more people join the cause so too will companies with a global conscience. This is your chance to be a part of the solution and help to make a positive change in the lives of many the world over. It’s as simple as seeing (Red).

For more information go to www.joinred.com.

Tango Diva is joining the Red movement and is now selling Jack Georges (Red) bags and (Red) passport covers in our boutique! Buy/gift them now and 10% of the profits will be donated to the Global Fund!

By Madeleine Zinn

Photo Courtesy of Tango Diva

Related Story: “Can Shopping Really Save the World?

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Comments
posted: 08.15.2007
Honoria Glossop, Ph.D.
There are dangers in following the fashion politics/charity cases championed by celebrities, no matter how wonderful they sound. We know that one certain end result is promotion for the celebs. Whether intended recipients receive the help is another matter. If the charity is funneled through local government we can be sure that lion share does not end reach the intended victims. Government corruption is endemic, and the donated money is likely as not to end up in a private bank account of some bureaucrat. Before signing up on any of these feel-good causes it is reasonable to check what are the administrative costs, who administers the money and what are the distribution channels. That kind of information should be publicly available. If you can satisfy yourself, go ahead. If not… well, feeling good about oneself is worth something (to ourselves!) and red is a nice color…still, I think this fall I will stick with blue.
posted: 08.08.2007
Stef Ordoveza
Thank you for writing about the product RED campaign! It's about time that those people with the fame and fortune to make change start making change! Kudos to Bono and all those involved! I actually already have the RED Razr and iPod nano. It just so happened that when I was looking into those products, these RED options came out, and who can say no to something that can only help everyone?
posted: 08.08.2007
Darlene Lin
Thanks for the article! I first heard about the Product Red project on an Oprah episode. I've bought a product red shirt from the GAP, and it's cute and it's helping a great cause. America is already a consumer culture, so why not do some good with all the shopping we do?
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